It is important to create a formal database for your business. Did you know it is one of your best marketing tools and an asset if you ever plan to sell your business? It can be as simple as an Excel sheet listing everything on a business card and at least one extra column to categorise the contact. If you decide to run a newsletter from behind your website, an Excel sheet can be easily imported to your CRM. If you haven't created a database, then the start of a New Year is a good reason to do so!







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