
In the digital marketing space today, small business does not equate to small results! With a few smart ideas you could have new customers finding you in no time! Or ... existing customers coming back to use more of your products and services with these tips.
Get visual
Wordy newsletters take too long to read.
Brand them up with relatable images of yourself, your team, your services, your products and your results.
Collapse the rest into one or two sentences and hyperlink "click here for details" or "read more".
Subscribers can glance through all the topics in your newsletter, and just click on what interests them - rather than giving up after wading through 200+ words in yur first topic.
Here's an example above. Large image, one sentence, read more.
Google My Business
Every business needs a Google My Business account. The good news it is free to create, you just need a gmail account. Populate it with plenty of photos of your business - menus, shop fronts, equipment, vans, offices, signage, products, services etc. Then populate all the cells you can with opening hours, website, social media links etc as they are all clickable links. Create one for each location you have and re-visit it regularly to update your images. It is the best geographical location possible for the search engines and website visitors to find you. Plus you can track all your data through the analytics provided within your Google My Business account. Here is the link to open a Google My Business account.
Reviews
When you have opened your Google My Business account and populated all the areas you can with images and workplace details, then ask your clients/customers to write you a Google review online. They also need to have a Gmail address to do so. Once your Google My Business space is published, there is a tab called "Write A Review" so encourage genuine reviews from your customers and clients to promote your good work.
Email signature
Add live links to your website and social media accounts so people receiving your emails can source more information about you.
Check the link to your Google Review space and add that link in as well to encourage people to leave your reviews. Here's an earlier LinkedIn article When did you last update your email signature?
Blog
If you have the capacity for a blog on your website then writing a few lines or many paragraphs once a week keeps your website up-to-date and promotes you as an expert in yur field. Mix up short copy and long copy and the terminology within your blog is picked up by the search engines when a website visitor searches for similar wording.
Facebook Advertising
Reach of your posts is limited, gone are the days when you could see every post from every business or person who had liked. Facebook advertising is very targeted, you can choose a suburb or an age group or people with a particular interest and you could spend as little as say $5 a get results. It is not a runaway train, you can't overspend the daily limit you set and the end date you set.
Marketing is affordable, effective and easy in this digital world!
About Sherryn
Listed among 20 Australian entrepreneurial women in AIM's Management Today Magazine 2011, Sherryn is a marketing consultant, industry speaker, workshop trainer and author on a mission to get Perth businesses more noticed, remembered and referred.
Her knowledge is drawn from 25 yrs managing state branches for national corporations and consultancies before hanging out her shingle Marketing Talk to work with SMEs in 2007. Grab the free resources on her website or register for the free monthly newsletter with marketing tips, invitations to future DIY workshops, coffee conversations, LinkedIn training and Facebook training.





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