At the start of every year it is time to honour one of Google's perennial search rankers by updating the year in the templates of your website.
There are two choices:
1. If you have been in business for several years then flaunt that in your webpage footer. I hung up my shingle as Marketing Talk over 10 years ago so my footer reads 2007 - 2018 (pic below). If you have been in business for some time, let your clients know as it builds trust.
2. If your business is fairly new then I would type the current year only. The longer you are in business the more trustworthy you appear so I believe it is more realistic to just state the year 2018 in your footer.
How do I change the footer?
If you have an Adobe Business Catalyst website like mine, then go to Site Manager - Content Holders - Footer Copyrights.
If you have a WordPress site, it is likely to be footer.php. It will depend on the theme you have. I understand you can make a dynamic copyright date in a WordPress Footer so there's a chance when you had your website created that problem was solved for you. Now that it is 2018, check the footer for yourself and if it hasn't turned over to 2018 then make the changes yourself.
What else should I change?
The web forms within your website are most likely dated too. And your newsletter template probably has a date in the footer as well.
If you haven't touched your website since it was built, then everyone can see that in the footer when they look you up ...
You can be certain Google knows that too! Its a simple thing, but an important algorithm ranker so make the change.
Happy New Year and I trust 2018 will bring you great business success.








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